Greybeard Cannabis Co.
BRANDING, BRAND BIBLE, TONE, COPYWRITING, MANIFESTO, MISSION STATEMENT

An old colleague and talented designer, Matt Howe, called me up and asked if I’d be interested in developing a quick Brand Mission Statement for a new cannabis brand through Puff Digital.

“I don’t know. I’m pretty busy, Matt.”

“It’s called Greybeard”.

“Seriously? I kind of love that. I’m in.”

In a couple of days, I developed a Brand Manifesto and also delivered the beginnings of a Brand Bible for language, tone, etc.

See the whole brand bible here

The Brand Bible included:

A Brand History, Manifesto Examples, Language Guides, and set an overall tone for where this new brand could go.