Resume

Freelance Copywriter & CD, Fuji Tamale Inc.
2008 – present
** April 2024 – Spent the past year at Broken Heart Love Affair, Open, Public Label, and McCann Canada where I was part of the team that won the Bell IDEA competition, awarding $1,000,000 in media to Mastercard Canada **

Copywriting – Agencies hiring me on a project basis or long-term contract include: Broken Heart Love Affair, Forsman & Bodenfors, john st., McCann, DDB Canada, FCB Toronto, Cossette Toronto, JP\TBWA Toronto, OPEN, Public Label, JWT Toronto, BBDO, Zulu Alpha Kilo, Bleu Blanc Rouge Toronto, Rethink Canada, BBDO, Giants & Gentlemen, Ruby & Foster, Cundari, KBS+P, Diamond Integrated, The&Partnership, GWP Brand Engineering, TAXI, Red Urban, and Milestone Integrated. Direct-to-Client: Mastermind Toys, and even Jack Layton’s campaign, back in the day. Successful pitches include Rogers for BBDO, Coors Light for Rethink, and Aeroplan for FCB Toronto. 

Audio Directing – When called upon, I’ve been producing end-to-end creative solutions on radio campaigns for clients including Mastermind Toys. Writing, all the way to final production in studio. 

Audio Director / Creative Director, RMW Music
2011 – 2014
It started as an interesting side project – learning how to Direct and Produce radio spots. Then suddenly I’d been doing it for almost three years. But c’mon, could you blame me? It was fun working with advertising agencies to help make the ideas rather than come up with them. I got to work with actors and creative teams and other producers around town, and just generally had a great time in the studio every day. I learned a lot about dealing with people, clients, budgets, time management (it was like being on a cooking show with the clock ticking down every day) and became a pretty decent director. 

Associate Creative Director, Zig Inc. (now defunct)
2007 – Summer 2008
Bossing Juniors and Interns around. Long lunches. Schmoozing the client. Ah, the life of an ACD. In between these activities I was also creating and overseeing advertising for clients like IKEA Canada, Astral Media (CFRB), Molson Canada, Best Buy, The Toronto International Film Festival and Unilever.

Senior Copywriter, Zig Inc.
2004 – 2007
While creating advertising for the above clients with talented partners like Allan Mah and Marketa Krivy, I think I became a better writer/creative by just being in the building during this amazing time at Zig. We were producing smart, different work for our clients and continuing to put Zig on the map with results and accolades.

Copywriter at VOA (Various Other Agencies)
Pre-2004
After splitting my first seven years of employment on staff at MacLaren McCann and Cossette, I also tested the freelance waters with stops at Downtown Partners, Ogilvy&Mather and Zig, where I settled into a full-time role. Clients included GM, McDonald’s, Molson, Nike, Nestle, Coca-Cola, General Mills, Bell, Labatt Breweries, Unilever (Lipton, Hellmann’s), Kodak, Bridgestone, RBC, W Network Canada, Chapters, and frankly a bunch that I can’t remember.

Awards & Accolades as Copywriter (& ACD when applicable) 
My work has been featured in the following shows:
Cannes, The One Show, ADC, LIA, Communications Arts, NY Festival, D&AD, Archive, the ADCC, Marketing, Applied Arts, and a bunch of other shows that don’t exist anymore.

Other Junk about me
2020 Volunteer for the Parkdale Food Bank (COVID-19 times!)
2014 ADCC Portfolio Night reviewer
2013 ADCC Les Usherwood Award selection committee
OCADU Instructor Winter 2012 (Copywriting 1)
Hyper Island Master Class June 2011
Cannes Advertising Festival Delegate 2008, 2012
Robert McKee’s NY Screenwriting Class 2009
Humber College Copywriting Advisory Board Alumni
‘I Have an Idea’ Portfolio Night Reviewer
BA Communication Studies
Graduate of Humber College Copywriting Program** Broken