Greenpeace
PRINT, STRATEGIC-THINKING/POSITIONING, AWARD-WINNING

Greenpeace asked us to do a little campaign to combat the idea that they were a bunch of G20 V-for-Vendetta-mask wearing radicals. Put a more approachable and real face on them, and focus on their actual accomplishments.

I kind of hoped they were G20-marching V-for-Vendetta mask wearing radicals and just tried to look suitable for being in public to sit for us.

CREDITS

CW: Andrew Bradley

AD: Allan Mah

PHOTOGRAPHER: Michael Graf

ONE SHOW, Adweek Feature

COPYLINE: Greenpeace. Guilty since 1971.