Aeroplan
PITCH, BRANDING, CAMPAIGN-THINKING, MANIFESTO
Pitch Manifesto
Ah, pitches. Long days of lots generating ideas and seeing if they have legs. Eating lots of take out. Getting in early and leaving late. Weekends.
I wrote this for FCB’s Aeroplan pitch. The whole approach was based around ‘(insert something) It’. Aeroplan was revising everything from how members could collect points all the way to redemption. Envision it. Collect it. Redeem it. If you could imagine it, you could Aeroplan it.
ANNCR VO:
Picture it.
Get on it.
Carpé Diem it.
It’s not going to just come to you, is it?
So how should you go about it?
Focus on it.
Collect it.
And it’ll get closer before you know it.
Along the way, we’ll help you ‘ahhhh’ it,
lounge it, surf it, toast it, connect it.
What a load off – check it!
And when you reach it, you’ll say
“It was worth it. I did it. I’ll never forget it.”
Because a dream with a plan? You’re just wishing it.
The all-new Aeroplan. We redesigned it so you can have all of it.
Whatever your ‘it’ is.
This is what happens when you plan it.