Andrew Bradley
With over 20 years of experience in Canadian Advertising, I’ve worked on many sides of the industry. Most known as the writer of IKEA’s iconic ‘Start the Car’, honoured as ‘Best Canadian Ad of the 21st Century’ by Campaign, I’ve been a Copywriter, Creative Director, Audio Director, OCADU Instructor, and flexible Freelancer.
Trained in traditional media and evolving with the emerging ones, I can help agencies foster environments that produces creative work for their clients. Work that gets results.
AGENCIES I’VE FREELANCED FOR: Broken Heart Love Affair, FCB, McCann Canada, JP\TBWA, Rethink, DDB, Zulu Alpha Kilo, BBDO, john st., Forsman & Bodenfors, Leo Burnett, Giants & Gentlemen, TAXI, Wunderman Thompson, The&Partnership, Juliet, Dentsu, Jackman, Bleu Blanc Rouge, and some that don’t exist anymore like Red Urban, Downtown Partners.
AGENCIES I’VE BEEN ON STAFF AT: Cossette, MacLaren McCann, Zig, Ogilvy.
CLIENTS: I’ve worked on every type of product and service including packaged goods, automotive, financial services, telecom, alcohol, retail, fast food, and pro bono and political advertising. McDonald’s, General Motors, IKEA, Unilever, General Mills, Mastercard, RBC, Starbucks, Rogers, Bell, Petro-Canada, Nike, Seneca College, Best Buy, Mastermind Toys, Molson-Coors, VW, Mondelēz, Church & Dwight, Irving, Wendy’s, and things I’ve probably forgotten about.
AWARDS: Work I’ve been involved with has been featured at all the major award shows in Canada and around the world, including: Cannes, The One Show, D&AD, Marketing, The Cassies, The Clios, LIAA, Strategy, Communication Arts, and shows and publications that don’t exist anymore like The Bessies, Crystal Awards, Extra Awards, and Archive. Campaign Canada ‘Best Canadian Ad of the 21st Century’ winner for IKEA ‘Start the Car’. Winner of the 2023 IDEA Competition with ‘Fill the Business Gap’ for Mastercard, McCann Canada.
OTHER EXPERIENCES:
OCADU, Toronto – Instructor, Copywriting
RMW Music (now Vapor) – 3+ years as Audio Director, Creative Director, Producer
Humber College Copywriting Program Alumni
Hyper Island