Forsman & Bodenfors ECD Glen D’Souza called. If you know Glen, you know he’s one of the most genuine, smart, and decent people in our industry. So when he calls,  you answer. Even if you run the risk of being asked to save baby ducks or something noble like that. In this case, it wasn’t ducks – it was to inspire the young people of tomorrow.

F&B’s client, Seneca College, was running out of time to produce a campaign for Fall, 2022. They had a theme line ‘Driven by Ambition’ and an air date. So I got to work with on -staff AD, Tayler-Lee Resar-Teese, and we produced a campaign.

Sometimes the message requires straight-up traditional media, and we went with 1 x :30, 6: 15s, a slew of :06s and various TSAs, murals, and other OOH materials. 

Director Lisa Mann at production company, The Deli, worked with us to produce our Film, Digital, Social, and OOH assets. And it was fun to again be shooting live, on-set, after a two-year pandemic.

The rallying cry through all materials was ‘Ambition isn’t static’, so everything has movement, forward-motion, and a ‘let’s get shit done’ kind of feeling.