FALL, 2024 – My old friends at OPEN came calling – I worked for ECD/Partner Martin Beauvais back in the day at Zig.

“Andrew, you’re funny [MEANT IN A GOOD WAY]. Could you come up with some scripts and platforms around Metro & Food Basics new rewards program?”

A few days later, I presented some campaigns (with the help of AI for the storyboards) and this one resonated with them – it was a slight revision of something I pitched to them a year ago around their WOWZA! platform.

I figured, well, the program is tailored to people’s actual likes and dislikes. Because of that, everyone’s MOI Rewards program is essentially, different. So, that means everyone can feel like a unique Big Shot. Anyone.

CLIENT: Metro Inc.
AGENCY: OPEN, Toronto
ECD: Martin Beauvais
IDEATION/COPYWRITING: Andrew Bradley
DIRECTOR: Jono Hunter, Westside
CREATIVE PRODUCTION TEAM: Jessica Rogers, Stephen Yu