Mastercard | Fill the Business Gap
ICA BELL IDEA 2023 COMPETITION WINNER, BRANDING, DATA, DIGITAL, AWARD-WINNING
ICA BELL IDEA 2023 COMPETITION WINNER, BRANDING, DATA, DIGITAL, AWARD-WINNING
While on an extended contract at McCann, we submitted an entry for the annual ICA Bell Media IDEA (Inclusivity, Diversity and Equity in Advertising) Competition.
Our entry for Mastercard was selected as the winner with $1,000,000 of media awarded towards the final execution.
1/3rd of new businesses in Canada are started by newcomers. Many fail. Using Mastercard data optimization tools, we can help newcomers locate their businesses in areas where we can see there’s a need for their particular endeavour.
And the ads that let people know about this will run in various languages, targeted to the newcomers in those neighbourhoods.
COPYWRITER: (me) Andrew Bradley
ART DIRECTOR: Adil Abdel-Gabar
CDs: Athina Afton Lalljee / Fernando Salvador
STRATEGIST: Jeremy Singer