While on an extended contract at McCann, our entry for the ICA Bell Media IDEA (Inclusivity, Diversity and Equity in Advertising) Competition was selected as the $1,000,000 in media winner, beating entries from other top agencies in Canada. 

1/3rd of new businesses in Canada are started by newcomers. Many fail. Using Mastercard data optimization tools, we can help newcomers locate their businesses in areas where we can see there’s a need for their particular endeavour. And the ads that let people know about this will run in various languages, targeted to the newcomers in those neighbourhoods.

CW: Andrew Bradley, AD: Adil Abdel-Gabar, CDs: Athina Afton Lalljee / Fernando Salvador, STRATEGIST: Jeremy Singer
Agency: McCann