Toronto agency, Open, hired me to ideate some concepts for their client ‘Food Basics’ (Creative Director, Martin Beauvais ‘You know comedy, Andrew’). They’d already run a couple of spots involving the phrase ‘Wowza’ (the name of the savings event), and any new scripts had to do the same. The challenge: how to make it fresh again.

These were two of my favourites before the project was put on hold.

CW: Andrew Bradley, CD: Martin Beauvais, Agency: Open