The best friend of cookies is under attack.

Poor old milk. In addition to losing ground to soy, almond, and oat varieties, the Milk Industry is viewed as bad for animal welfare, and the environment. 

So we tackled all of that. Building on previous work by DDB, Gary Westgate and I picked up the freelancer baton and crafted a new campaign to further dispel concerns on behalf of The Dairy Farmers of Canada.

Art Director Gary got a trip across Ontario to produce it, and I got a Milk Calendar on my fridge and a “Here it is for your book if you want it”.  Such is the unsung hero life of a Freelance Copywriter. :15 and :06 cutdowns, as well, plus digital and social.