CFRB 1010, an AM talk radio station in Toronto, was looking for a campaign to get people listening. It was a cause close to my heart since CFRB was always on in my house growing up. 

Creative partner Yasmin Sahni and I decided that instead of asking people to listen, it was more provocative to try to get people talking about issues. In this campaign that I think was a bit ahead of its time, we brought up some issues of the current (and still relevant) day. 

Wild postings, digital and social, stunts, billboards. 

We made people think about what side of an issue they were on, and encouraged debate. Which is what talk radio is all about. Particularly proud of this one because it was one of the first times in my career that I wouldn’t take ‘no’ for answer. We kept bringing it back week after week. 

Featured in AdWeek, multiple award-winner, and generated a lot of press.

CD: Andrew Bradley, Yasmin Sahni, Martin Beauvais, AD: Yasmin Sahni, CW: Andrew Bradley