During my tenure at Zeno Group Canada, I was Creative Director on this bold project. 

The goal? Turn Turkey into ‘The Peloton of Proteins’.  Most people only think of turkey during the major holidays. We wanted to plant a ‘Year One’ flag and begin to make turkey the choice for healthy-minded, active Canadians.

Director and Editor Eric Yealland pulled out his magic and we produced this over two days – both on location, and at a virtual location studio (you tell me which locations are ‘real’). 

TA2 added a fantastic track, and voila – we made turkey more hip than it has ever been. Bold new tone. Dynamic. Younger. And yes, cooler.