At Broken Heart Love Affair, Art Director Dan Bache & I were tapped for the next chapter of The Princess Margaret Cancer Foundation’s platform ‘Carry the Fire’.

We were asked to focus on cancer survivor stories and Brandon Throop’s was not only inspirational, but also opened up amazing creative possibilities.

Two amazing things happened: Directors King She and Production Company Felon got on board. And Jack White (yes, THAT Jack White) loved the fine cut so much, he agreed to the use of ‘Seven Nation Army’.

(aired October 2025)