‘Fannovators’ is one of those freelance projects that didn’t happen but had such exciting potential.

LG, a sponsor of the Maple Leafs and Raptors, needed a concept that would link the passion of sports fans to their own passion for creating products that help the daily life of consumers. We pitched ‘Fannovators’, a salute to fans who are always creating new ways to show their fandom, and mirrored that with LG’s innovative spirit.

CW: Andrew Bradley, AD: Bryan Howarth, CD: Glen D’Souza, Agency: Forsman & Bodenfors