It started as a casual side gig – directing Radio commercials at RMW Music, an award-winning audio house, here in Toronto (now called ‘Vapor’). The next thing I knew, three years had gone by and I’d developed all kinds of new skills.

I learned how to look at ideas more objectively, how to work with creative teams to bring their idea to life, how to balance both agency and client needs (the audio director is the go-between in studio) but stay true to a creative idea,  and how to work with actors. Oh, and my organizational skills? I actually had some.

Here are a few highlights of my years as an Audio Director. Many thanks to all the Copywriters, Actors, and RMW people who made me look good.