Andrew Bradley

Copywriter
& Creative Director

Freelance Copywriter and Creative Director, I’m most known as the writer of IKEA’s ‘Start the Car’ commercial, just crowned ‘Best Canadian Ad of the 21st Century’ by Campaign Canada.

In the past year, during an extended contract at McCann Canada, my project ‘Fill the Business Gap’ took top prize at the Bell IDEA ICA competition, winning $1 million in media for Mastercard.

For over 20 years, sometimes with Allan Mah, my partner on the IKEA spot, I’ve helped shape ideas and projects for Canada’s top ad agencies and their clients as an Ideator, CD, ACD, Audio Director, and OCADU Copywriting Instructor.

'a writer's writer...'

Known as ‘a writer’s writer’, I have experience with all kinds of brand tones and media. In my career, agencies have called upon me for humour, smart headlines, longer copy, emotive brand writing, and bigger pitch-type thinking.

My work has been recognized at Cannes, The One Show, the LIAs, Communication Arts, and closer to home at the ADCCs, Marketing, Applied Arts, and shows that don’t even exist anymore.

And why ‘Fuji Tamale’? I’m half Japanese and half Central American. It made sense at the time.

Agencies I've worked for recently

Broken Heart Love Affair, Forsman&Bodenfors, OPEN, FCB Toronto, Puff Digital, Leo Burnett, Cundari, Jackman, Juliet, and Cossette Toronto.

testimonials

'Andrew spent nearly 4 months with us, at a time when all of our clients needed really big thinking. Simply put, Andrew delivered. And he did so in a way that was inspiring to the rest of the agency and our clients.'

'Exceptional writer. Professional. With his power to be a team player, he became part of the culture of the agency.'

'Andrew is the freelancer that makes other freelancers look good. Talented, smart, reliable and lovely to work with.'

'He's awesome to work with. He manages to make everyone from his partner to the greater team feel at ease, heard, respected, and makes the overall process totally enjoyable.'

'One of the greats. And never went to your head.'

'Hi Andrew...'

Have a question about a project, my rates, or avails? I’ll get back to you within 24 hours.